How Zaaz works

Your creator business, finally in one view.

Zaaz connects your accounts, shows how you compare with creators like you, reads what your audience says in the comments and suggests what to do next.

Start free

No credit card required.

Checklist: every channel in one view; benchmarks for creators your size, channel and niche; comments labeled for sentiment, themes and buying interest; find the comments worth a reply, skip the trolls; AI that works from your data, no uploads and no describing yourself before every prompt; a Creator Card that looks like a pro whenever brands come looking; members pre-qualify for affiliate and paid-to-post opportunities, no gatekeepers; always-on profile audits to spot your best moves every week.
How it works

From your data to your next move

Know what's happening. Know what it means. Know what to do next.

1

Connect your accounts

Zaaz reads your content, audience and comments across channels directly from your accounts and analyzes your performance, so the numbers match what you see on the platforms.

2

Understand what's working and what to fix

Comments are labeled for sentiment, themes and buying interest. Content is labeled by themes, captions, hooks and CTAs. Benchmarks show what good looks like for creators your size, channel and niche.

3

Act on it

Clear guidance on the moves to keep you growing. Join deals, reply to the comments worth answering, connect with your audience, get discovered by brands, and ask Zaaz AI what to do next.

What you can do

Everything in one place, built around your audience

Each feature below is part of Zaaz.

See how you're doing, in context

The Creator Dashboard is your home base. It brings performance, audience signals, growth momentum and earning opportunities from every channel into one view, with a clear next step.

How it's different: every metric is compared with creators like you, by size, channel and niche, and the numbers focus on audience quality as well as reach.

  • ✓Dashboard
    Cross-channel performance, Audience Love, Purchase Intent and Momentum, with 1, 4 and 8-week trends and a projection.
  • ✓Benchmarks & Leaderboards
    See what good looks like for your size and where you rank.
  • ✓Creator Playbooks & Templates
    Know what to create and how to pitch.
Zaaz post view for an Instagram reel: 27.3k views, the share of overall earned media value the reel is driving, and a views trend for you against the average creator.
Product screen · sample account data

Find what worked, and why

Content Explorer puts your posts and comments from every channel in one workspace. Open any post to see its earned media value, Zaaz Score and engagement, plus a written read on why it worked and what to try next.

How it's different: comments are organized by value, with labels for sentiment, themes, buying interest and calls to action. You see the reasons behind a post's results as well as the totals.

  • ✓Content Explorer
    Spot patterns across your posts and comments to find your winning formula. Filter by views, earned media value, Audience Love, Purchase Signals and comments.
Zaaz Content Explorer: a reel shown beside a fan comment, a note on how much earned media value the post is driving, and a prompt to get deeper insights with Zaaz AI.
Product screen · sample account data

Reply to the comments that matter

Reply Lab surfaces product questions, collaboration requests and meaningful audience comments without digging through every comment. Comment trends show where purchase intent, positivity and opportunity are moving week to week, and Zaaz AI suggests who to reply to first.

How it's different: the replies are yours. Zaaz finds the comments with an opportunity in them, and you answer in your own voice.

  • ✓Reply Lab
    Find the comments worth a reply, see each one next to its post, and write your response.
Zaaz comment trends: purchase intent, positivity and opportunity over time with a projection, and a suggested action to write replies to the top three commenters.
Product screen · sample account data

AI that knows your creator business

Zaaz AI starts with your connected content, audience, performance and creator benchmarks. Tap a prompt like "Take action" to get five next steps built from your last four weeks, including affiliate deals and brand opportunities, or ask your own question.

How it's different: it works from your authenticated data and Zaaz's creator benchmarks. There are no uploads or plug-ins to set up.

  • ✓Zaaz AI
    Create content ideas, brand pitches and growth plans from your own channels, audience and data.
Zaaz AI chat with Take action prompts: audit my profile for opportunities, write replies to the top three commenters, and show my top five brand and affiliate opportunities.
Product screen · sample account data

Show brands why your audience is valuable

The Creator Card is a brand-facing profile that updates itself. It pairs a polished design with your audience intelligence, plus your positioning, the partnerships you want, a contact button and up to five of your best posts.

How it's different: it shows evidence of audience value, such as Audience Love, Purchase Intent and Earned Media Value, taken from your connected accounts. A follower count is only one line on it.

  • ✓Creator Card
    A live, shareable profile that keeps itself up to date.
  • ✓Creator Card, upgraded
    Look like a pro and make the first impression that converts when brands check your profile.
Zaaz engagement trends: steadily outpacing the top 10% of creators in the Fashion and Beauty niche, with current and projected lines, 49.2% Audience Love and 51.4% Purchase Intent.
Product screen · sample account data

Start earning without the gatekeepers

Brand Central lists the monetization opportunities available inside Zaaz, matched to your audience. Affiliate Deals and Paid to Post opportunities are open to every creator once you sign up. There is no application or brand negotiation.

How it's different: access comes first, with guidance and benchmarks alongside to help you learn what converts. Zaaz also lists affiliate programs outside Zaaz if you want to expand.

  • ✓Affiliate Deals
    Share a deal with your audience and earn when they buy.
  • ✓Paid to Post
    Opportunities you qualify for instantly.
  • ✓Priority on partner discovery platforms
    Get in front of more brand opportunities without relying only on cold pitches.
Four ways to earn on Zaaz: Zaaz Affiliate Drops, Get Paid to Post, Get Seen First on Discovery Platforms, and Monetization Matchmaking.

Build an audience that buys again

The Loyalty Program gives your best fans a Deal Page and a WhatsApp channel, so you have a direct channel to monetize between posts. Weekly channel audits give you practical recommendations on what to do next.

  • ✓Loyalty Program
    A Deal Page and WhatsApp loyalty channel for your community.
  • ✓Weekly Channel Audits
    Your next best move every week, to keep growth moving and spot new ways to earn.
A creator Deal Page: a Capital One Shopping hero deal with retailer logos, and six deal cards for HelloFresh, Sam's Club, Chewy, The Farmer's Dog and ASPCA.
Deal Page · sample creator
Zaaz metrics

Numbers that explain your value

Follower counts show size. These metrics read your comments and activity to show the strength of your audience. Each one tells you what is happening, why it matters and what to do with it.

Zaaz Score

How your creator business is moving right now, compared with your own recent pace: the last 7 days against your prior 90-day baseline across posting, follower growth, views and engagement.

Use it to know when you are Growing, Surging, Slowing or Stalled, and which area to work on.

Audience Love

The share of your comments that show positivity, love, excitement and appreciation.

Use it to see the strength of the relationship behind your audience size.

Purchase Intent

The share of your comments that show product interest, buying intent or product questions.

Use it to choose what to promote, find comments to answer and show brands real demand.

Purchase Signals

A count of purchase-intent comments plus shares and saves, over a period or per post. Shares and saves are supporting signals.

Use it to give brands a number they can work with, such as signals per post.

Opportunity Score

The share of your comments worth acting on: buying interest, good questions, collab requests and community conversations.

Use it to spend your reply time where it counts.

Breakout Signal

Flags posts that earned more views than you have followers, which means the platform sent them beyond your existing audience.

Use it to study the hook, topic, format and timing of your hits, and repeat them.

Good to know

Questions creators ask

Where does my data come from?

From the accounts you connect. Zaaz reads your content, audience and comments directly from them.

Do I need to know how to use AI?

No. Zaaz AI already has your connected data and creator benchmarks, so you can ask a question without uploading anything or writing a long prompt.

Your audience is already valuable. Start putting that value to work.

Start free