Latest news, announcements, and press coverage about Zaaz and the creator economy.
As the digital landscape pivots toward short-form video, creators often find themselves caught in the chase for the next viral trend. However, at Zaaz, we believe that sustainable growth isn’t found in luck, but in understanding the underlying mechanics of platform algorithms. Recent insights from Y
In the modern creator economy, the definition of a "successful partnership" is evolving. It is no longer enough to simply showcase a product or service; the most influential creators are now leveraging their reach to drive social impact. A prime example of this trend is the recent collaboration betw
In the current digital landscape, short-form video is the primary currency of attention. However, for many creators, the barrier to high-quality production has often been the complexity of external editing software. Recognizing this, Instagram has introduced a robust suite of native editing tools—si
For years, the prevailing sentiment among the creator community was that the “rich get richer.” Established accounts with massive follower counts dominated the feed, while emerging voices struggled to find oxygen in a crowded ecosystem. However, Instagram has recently unveiled a significant overhaul
In the evolving landscape of the creator economy, professional athletes are no longer just faces on a screen or figures on a field; they are becoming sophisticated media entrepreneurs. By leveraging Instagram Subscriptions, these high-performance creators are shifting their focus from broad, vanity
The landscape of digital influence is shifting. For years, the boundary between professional athletes and content creators was clearly defined. However, with the advent of Name, Image, and Likeness (NIL) rights, that line has blurred. A premier example of this evolution is the NIL Empower Program
In the evolving landscape of digital marketing, the line between organic storytelling and paid advertising continues to blur. For creators looking to professionalize their brand deals, understanding the mechanics of Partnership Ads is no longer optional—it is a competitive necessity. At Zaaz, we vie
An evening of insight sharing between Creators, marketers, and advertising agency executives. Featured Seattle-based Creators Mehak Pahwa, Himani Dhawan, and Chief Brand Alchemist Alexandra Wheeler in a lively discussion exploring professional careers, creative craft, and how to maximize potential for genuine brand activations.
The Zaaz Collective announces the ongoing development of their public beta, including the foundational release of the Zaaz Comment Analyzer. The Comment Analyzer enables creators to quickly understand, showcase, quantify, and take action on their comments across Instagram, TikTok and YouTube.
Zaaz has evolved. This update reshapes your creator workflow: turn comments into decisions, plan content with clarity, and monetize with less guesswork. Introducing Zaaz AI and Content Hub.