Engagement rate
6.5%to reach the top 10%
- Top 25%
- 5.1%
- Median
- 3.4%
- Creators
- 108
The zaaz leaderboard · week ending October 31, 2026
Which niches are winning this week
Every week we rank creator niches by how the typical creator in each one performed, using the numbers of creators who connected their accounts to zaaz. No names, no handles: each spot on the board is a whole niche.
Showing the Instagram leaderboard for engagement rate.
Podium · Instagram · Engagement rate
Top niches for engagement rate
Ranked by the median creator in each niche. Every spot is a group of at least 10 creators, never one person.
- Beauty & Skincare3.9% 1 down from #1Rank 02
- Music4%No data last weekRank 01
- Travel & Food3.6%Held #3Rank 03
Full board
- 01Music4%No data last week13 creators
- 02Beauty & Skincare3.9% 1 down from #127 creators
- 03Travel & Food3.6%Held #317 creators
- 04Fashion & Fitness2.5% 2 down from #213 creators
How to climb the board
What moved the needle on Instagram
What went with better results in last week's posts. Each post is compared with its own creator's usual numbers, so big and small accounts count the same. Patterns, not guarantees.
Lead with video
Videos got 1.2x the views of photos and carousels.
Based on posts from at least 64 creators on each side.
Collaborate
Collab posts got 1.2x the views of solo posts.
Based on posts from at least 53 creators on each side.
Write longer captions
Posts with long captions got 1.2x the engagement rate of posts with short ones.
Based on posts from at least 65 creators on each side.
Ask for the action
Posts with a call to action got 1.4x the engagement rate of posts without one.
Based on posts from at least 48 creators on each side.
The bar to beat
What the top 10% hit on Instagram
Across every creator who qualified for each metric this week.
Views per post
9.8Kto reach the top 10%
- Top 25%
- 1.8K
- Median
- 730
- Creators
- 135
Views per follower
9.9xto reach the top 10%
- Top 25%
- 3.5x
- Median
- 0.91x
- Creators
- 110
Comment rate
1.1%to reach the top 10%
- Top 25%
- 0.58%
- Median
- 0.26%
- Creators
- 100
Share rate
0.94%to reach the top 10%
- Top 25%
- 0.43%
- Median
- 0.15%
- Creators
- 86
New followers in the week
170to reach the top 10%
- Top 25%
- 28
- Median
- 6
- Creators
- 120
By audience size
Where your size group lands on Instagram
Median, with the top 10% line underneath.
| Metric | Under 1K | 1K to 10K | 10K to 50K |
|---|---|---|---|
| Engagement rate | n/a | 3.2%6.1% | 3.7%6.4% |
| Views per post | 2201.1K | 7504K | 1.6K12K |
| Views per follower | n/a | 1x9.3x | 0.58x5.1x |
| Comment rate | n/a | 0.22%1.1% | 0.29%0.7% |
| Share rate | n/a | 0.12%0.92% | 0.27%0.82% |
| New followers in the week | 313 | 557 | 671K |
This week in numbers
- On Instagram, the median engagement rate was 3.4% across 108 creators, and the top 10% cleared 6.5%. Music ranked first among niches at 4%.
- On TikTok, the median engagement rate was 7.7% across 145 creators, and the top 10% cleared 17%. Fashion & Fitness ranked first among niches at 12%.
How the board works
Read it like a scoreboard
- Rank: niches are ordered by their median creator for the metric, so one breakout account can't carry a niche to the top.
- Movement: where the same niche ranked on the same metric the week before.
- Median, top 25% and top 10%: the line half of the group, a quarter of it and a tenth of it cleared.
- A creator counts toward a metric only after clearing a minimum volume for it that week. Niches need at least 10 creators to be ranked; percentile lines need at least 15, otherwise they show n/a.
- Values are rounded to two significant figures and refreshed weekly.
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