Creator guide
What to include in a creator media kit
A creator media kit shows a brand who you are, who your audience is, how your content performs and how to work with you. A strong one answers those questions with numbers a brand can trust.
The essentials
- Who you are: your niche, the kind of content you make and a link to each channel.
- Your audience: size per platform and the demographics your analytics report.
- Your performance: reach, views and engagement, with the period they cover.
- Your work: past brand partnerships and the posts you're proudest of.
- How to work with you: your formats, how to ask for rates and a contact that you check.
Numbers that help a brand decide
Follower count alone doesn't tell a brand much. Show what happens when you post, and give the numbers context:
- Compare your engagement and reach with the weekly creator benchmarks for your niche and audience size.
- Translate attention into dollars with earned media value, and state the rates you used.
- Date every number, so nobody has to guess how old it is.
Keep it live
A PDF starts going stale the day you export it. A Zaaz creator profile is an always-on alternative: it shows earned media value, audience love, growth momentum and purchase intent at app.zaaz.co/your-handle, so you can share one link when brands come looking.
Frequently asked questions
What is a creator media kit?
It's a short document or page that shows brands who you are, who your audience is, how your content performs and how to work with you.
What numbers should a media kit include?
Include audience size, reach, views and engagement for each platform you sell, plus the date the numbers were pulled so a brand can tell they're current.
Should I put my rates in my media kit?
That's your call. Listed rates can filter out poor fits early, while leaving them out keeps room to price each brief. Either way, say how a brand should ask.
How often should I update it?
Update it whenever your numbers or your recent work change, and always before you send it. A live profile avoids the problem of stale screenshots.